Creative Direction
Branding
Art Direction
Identity
Experiential Design
Digital
Print

Joe Fresh is a Canadian-based fashion retailer that provides exceptional style with exceptional value. They bring the elements of modern style to life in essential designs known for their easy polish, exceptional value and thoughtful details. They deliver the building blocks of personal style in categories spanning apparel, accessories, footwear and beauty. 

We made them bolder, younger and more welcoming with a hint of cheekiness in their visual language.