Identity Concept

Foxconn Interconnect Technology Limited (“FIT”) focuses on the development, manufacturing and marketing of electronic  components, cables and modules for applications in computers, communication equipment, consumer electronics, automobiles, industrial and green energy field products. 

I did a concept rebranding exercise with the overarching theme of connectivity. Maintaining the ideology of connecting people to technology to help better their lives, the FIT icon is drawn to resemble paths. Paths that connect parts to products, products to people and, in the end, people to people.