Branding
Identity
Digital
Print

The House of Lucie Los Angeles is a contemporary photography space at The ROW DTLA presenting rotating exhibitions, lectures, workshops and events.

The concept for the logo mark revolved around gallery space and the way people interact with them. Walls are constructed for each show to guide viewers along an objective story. I wanted to capture that thoughtfulness and represent it in a clean, minimal mark that immediately resonates as an art space.